Josette Melchor is the Founder of Gray Area Foundation For The Arts, a leading San Francisco non-profit dedicated to applying art and technology to create social and civic impact. She is also the Head of Cultural Programming for the future cities initiative at WeWork, where she is developing strategic community engagement models for tech companies in the civic realm.
As a Community Organizer, she partners with cities to address civic issues through public activations such as the Urban Prototyping Festival. A respected Executive Director, she has implemented sustainable revenue models to stabilize organizations and led fundraising campaigns to revive the historic Grand Theater as an 800 person venue in the Mission District as well as the Oakland Fire Fund to serve hundreds affected by the Ghostship tragedy. Melchor has been selected and featured in Fast Company, Wired, and Techcrunch as an innovative Community Leader building local power and fighting inequality.
As a Curator, Josette instigated the first exhibition that paired artificial neural networks with artists which helped establish the Artists and Machine Intelligence program at Google. She spearheaded the development of Gray Area’s Knight Foundation-supported Experiential Space Research Lab, developing sustainable models for artists to work within the quickly evolving format of immersive experiences.
She was gifted her first set of turntables at seventeen, which inspired her to DJ and develop an eclectic collection of music at the confluence of disco, techno and house. Her selections are influenced by over fourteen years of large-scale media arts production and relationships with well known music producers.
She has led the development of hundreds of interactive media projects utilizing cutting edge technologies and alongside work at Gray Area is started an experiential media studio Dreamboat with a small team of artists.
In other words, Josette Melchor is a Human classified as a Community Organizer, Curator, Entrepreneur, DJ, Queer Mexican Woman programming life at the intersection of art and technology based in San Francisco. She founded Gray Area Foundation for the Arts– a leading nonprofit media arts center– more than a decade ago and is driven to serve diverse audiences with her work.
She has also worked with notable designers and interdisciplinary research centers including: MIT Senseable City Lab, Institute of Computer Sound and Technology, Stamen Design, Code for America; artists C.E.B Reas, Robert Hodgin, Aaron Koblin, Camille Utterback, and many more.
She has spoken at DLD, TEDx Silicon Valley, Art Center College of Design, and Stanford.
She is also on the Advisory Board of the Burning Man Project and The Processing Foundation.
Josette Melchor is the Founder of Gray Area, and the Head of Cultural Programming for the future cities initiative at WeWork. In 2008, she led the effort to incorporate Gray Area into a 501(c)3 nonprofit, enacting her pioneering vision of a living creative hub for the integrated practice of art and technology, a uniquely San Franciscan institution globally recognized for its forward-looking programming around creative coding education and cultural incubation. Melchor’s background as a queer, third-generation Mexican-American has grounded her deep commitment to safeguarding diverse communities in the midst of a rapidly gentrifying San Francisco. In collaboration with the City of San Francisco, she created the first Urban Prototyping Festival in 2012, creating a platform for citizens to address civic issues through public activations, which has since been copied worldwide. In 2016, Melchor instigated the first exhibition that paired artificial neural networks with artists, which helped establish the Artists and Machine Intelligence program at Google, ushering in a new movement in Artificial Intelligence assisted artwork. She most recently spearheaded the development of Gray Area’s Knight Foundation-supported Experiential Space Research Lab, developing sustainable models for artists to work within the quickly evolving format of immersive experiences.
Links to hi-resolution headshots are here: